RUNQI HE
MONSTROUS
BREATH
BRIEF
Anti-Juul Vape
INSIGHT
Many people don’t know that they have bad breath. And to top it off, those that smoke flavoured vapes assume that the fruity flavours give them nice breath.
IDEA
We’ll create visually striking ways to juxtapose vape flavours against the bad breath that they actually create.
LAUNCH MONSTERS
Based on the three flavors of Juul Vape, we will create 3 bad-breath monsters.
We publish on social platforms, create an anti-vape account with a monster image, and create #MONSTROUSBREATH
BILLBOARD POSTER
Onground, we will create lenticular posters of our monstrous breath monsters to show the before-and-after effects of vaping.
(VIEWED FROM THE LEFT)
(LENTICULAR POSTER)
(VIEWED FROM THE RIGHT)
LAUNCH VIDEO
Through a few short stories, we will show humorous everyday scenarios in which bad breath becomes a problem.
TIK TOK CHALLENGE
We want to create monstrous breath filters on TikTok and Instagram.
When the user opens their mouth while using our filter, a randomised breath monster will emerge from their mouth with our message.
Users who tag us in a video of them using our filter with the hashtag #monstrousbreath could stand to win our bad breath tester device.
People are always attracted by the beautiful packaging of Vape.
We can also change the original beautiful packaging with monstrous breath images.
More disgusting......
