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RUNQI HE
The Full Story
About
NIKE
RUNNING
BRIEF
- Copy OOH & LDN Running ideas.
- Marathon hijack ideas.
INSIGHT
London’s casual runners running with tough things.
Simple headlines and visuals ideas that bring our POV to life all over London
Although our 2c runners’ bodies are in crowded London streets, their spirits reach new heights when running.
The busyness of London can be overwhelming but our 2C runners have learned to find inner peace in their pace no matter how hectic the streets can get.
Despite all the obstacles London throws at our 2C Runners, they keep running.
Before reaching our 2C runner’s destination, let's listen to the inner voice of a real 2C Runner!
The marathon distance is 26.2 miles, and 2.62 miles is for the 2C runner
Either extend the 2.62 miles idea...
Or find your own ‘we run with it’ marathon hijack idea that celebrates London’s 2C runners.
YOUR 2.62 YOU DECIDE
WE KNOW 2C RUNNERS ARE NEVER LIMITED TO RUNNING A FIXED ROUTE OR A FIXED TIME
SO LET THEM CONTINUE TO ENJOY THEIR FREEDOM TO RUN.
AND MORE FUN!
USE YOUR FREE FEET TO DRAW YOUR OWN 262 IN THE CITY OF LONDON
FORGET 26.2
WE WANT TO MAKE CASUAL RUNNERS FEEL CELEBRATED, EVEN IF THEY AREN’T A PART OF THE LONDON MARATHON.
WE’LL TURN BUS STOP BILLBOARD ADS INTO A DIGITAL 2C RUNNER SCOREBOARD.
REAL-TIME UPDATES SHOWS HOW MANY RUNNERS ARE RUNNING AND HOW MANY MILES THEY HAVE COLLECTIVELY RUN.
SOMETIMES, USE LINES TO TEASE THE RUNNER
26.2 ISN’T THE ONLY FINISH LINE.
WHEN YOU’RE A 2C RUNNER, YOU CREATE YOUR OWN FINISH LINE.
BECAUSE NO MATTER HOW MANY MILES YOU’VE CLOCKED - YOU DESERVE TO FEEL CELEBRATED.
REAL 2.62
WE WANT REAL 2C RUNNERS TO FEEL THAT THEIR RUNNING IS CLOSELY RELATED TO THE CITY OF LONDON
IN THE END, WE CAN CELEBRATE OUR RUNNERS BY COLLECTING 262 PAIRS OF AUTHENTIC, WEATHER-WORN RUNNING SHOES FROM REAL LONDON RUNNERS
AND HOLDING AN EXHIBITION TO CELEBRATE THEM.
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